Are you giving consumers the experience and options they demand?
Geolocation marketing and AI-driven contextual offers give retailers more opportunities to influence consumer behavior.
For example, when the customer arrives at a departmental store, the mobile app can greet the customer and provide a personalized coupon to check out a product.
As soon as they start browsing online, a notification is sent to a nearby associate with the customer profile.
The associate can then assist the customer if they need help and provide a personalized recommendation.
Payment is usually the last hurdle in completing a sale. It has to be fast and hassle-free.
Long queues at registers can motivate the customer to drop the product and just walk out without purchasing. In addition, a slower checkout experience can be frustrating to the customer.
Retailers are implementing a range of frictionless and cashier-free payment options.
Technologies like scan and go or the ability to just walk out and pay using your mobile app make the checkout process more convenient for the customer.
Retailers are also providing smartphones to associates so they can checkout the product anywhere in the store, and customers don’t need to go to checkout registers.
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