Are you keeping pace with consumer behavior?
Technology like Virtual Try-on, Video Wall, and extensive digital displays provide enriching in-store experiences.
Digital stores aren’t only providing a rich customer experience but also bringing efficiencies to store operations. For example, robots can scan store inventory without human involvement, which speeds up the supply chain process. In the post-pandemic world, more and more customers are demanding a contactless experience. Technologies such as AI, Computer Vision, and the IoT are taking the checkout experience to the next level.
Using smartphones, cameras, IoT sensors, and cloud AI, Amazon was able to roll out the “Just Walk Out” experience where there’s no need to check out any products, for example.
Digital pricing labels empower retailers to provide dynamic purchasing options. And they show other contextual information like offers, QR code for reviews, and personalized pricing.
Retailers should invest in in-store technologies to bring this efficiency and a better customer experience. Digital offerings also bridge the gap between online and offline experiences to provide an omnichannel experience.
Fulfilling online orders from a store and adding the option to buy online and pick up from the store are two great examples of using technology to provide a connected omnichannel experience. In addition, using location-based technology and the buy online pick up in-store (BOPIS) experience can be enhanced in another way.
By sending a notification to associates as soon as the customer reaches the parking lot, the associate can have the package ready when the customer arrives at the pickup counter.
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