What does it mean for a retail store to have an experiential focus?
Companies such as Home Depot and Michaels are organizing in-store workshops for kids to build DIY projects, for example. These projects provide kids with a hands-on learning experience that sparks creativity, promotes problem-solving, and encourages social interaction for the youngest generation. These events also help bring the community together and provide an enriching experience.
Stores aren’t just a space for stocking products on shelves. They must bring more value to the community and their customers.
For example, Suit Supply ensures its products are displayed with proper lighting to provide a unique suit buying experience.
And the new Toys “R” Us is taking the store experience to the next level by providing more toys for children to play with, which makes the buying experience more fun for families.
Retailers should make their in-store experience memorable.
Dick’s Sporting Store has recently opened a new outdoor concept store, Public Lands, with a vision to protect public lands. This new store concept will bring an elevated customer experience with passionate associates that showcase their love for the outdoors and believe in protecting our public lands for all to enjoy.
Customers want an engaging and superior experience when visiting a store and tend to expect retailers to contribute to society.
As a result, retailers are becoming conscious of sustainability and are now opening repair centers in their stores.
For example, Public Lands will have a repair center within their store. Patagonia is also known for its efforts toward conservation and repairs. The future of retail stores must be experiential and dynamic because customers demand it.
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