Introduction

<big>Tectonic shifts are changing how sports analysis is delivered in the digital age.

Organizations are racing to create software and digital experiences to help them deliver better and faster sports analysis at lower costs.

At the same time, they want to stay relevant and differentiated while unlocking new business value and revenue streams — and improving the sports team and coaching experience. Tremendous opportunities and challenges abound.

As a result, more sports businesses realize they need a data analysis partner.

Outsourcing may seem an obvious solution, but there’s a significant difference between traditional outsourcing vendors and today’s sports analysis partners. “Outsourcing” typically means throwing a business problem over a wall, then receiving a solution sometime later. It’s a model fraught with unmet expectations, poorly aligned visions, and outright failure.

GlobalLogic is a leader in sports analytics, with 200+ annotators available 24/7 and 50,000+ hours of gameplay analyzed.

Another common response to such poor experiences is using a staff augmentation model, which often yields better results or reduces risk.

To deal with the pace of change and technical sophistication of today’s environment, you’ll find much more value creation potential, efficiency, and innovation working hand-in-hand with a knowledgeable, scalable, and trusted technology partner.

We put together this guide to help teams and organizations like yours with the best practices needed to assess your options, choose the right sports analytics partner, and ensure your partnership succeeds.