Hitachi Application Service for Blockchain
Hitachi’s Application Service for blockchain can promptly develop and integrate business logic based on smart contracts and distributed transactions among multiple pirates while maintaining secrecy, authenticity, and transparency with tamper-proof blockchain storage.
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With Ethereum, Mezoffy is a blockchain-based digital coupon provider that has automated the entire Coupon Chain System.
They use promotional methods to sell their coupons to promote their business. Coupons can be directly sold to customers using social media or other channels. Customers are allowed to distribute their coupons to their friends and relatives. Finally, customers can redeem coupons can from authorized merchants.
Below is the demonstration of the same use case:
Figure Demonstrating Partner Coupon Distribution
In a similar way, the company can also distribute coupons as tickets seen below:
Figure Demonstrating Partner Ticket Distribution
Rouge is another Ethereum-based digital coupon provider who also provides a marketplace for customers to purchase blockchain-based digital coupons.
The next figure shows the various actions involved for users purchasing vouchers from coupon marketplaces for the Rouge coupons marketplace provider.
Figure Demonstrating User Purchasing Voucher from Marketplace
Merchants can issue loyalty points to customers in the form of blockchain tokens. This is rewarding for the customer and increases trust as these tokens can’t be forged, erased, canceled, or expired.
Additionally, there is a provision for these tokens to be exchanged and traded with other users.
Customers can redeem these manually or automatically in the form of virtual rewards like cashback, discounts, coupons, or vouchers. Merchants can include consensus rules and regulations of the loyalty program in the blockchain code, so they are transparent and can be executed automatically.
The exchange of customer loyalty points for a reward can be an example of direct interaction with the blockchain-based automated Smart Contract.
Figure Demonstrating Users redeeming Loyalty Points for Vouchers and vice versa